TWITCH: NOT JUST FOR GAMING ANYMORE
Twitch Offers More Than Just Gaming
Twitch is evolving. You might not be a streamer watcher yourself, and you may not even be interested in gaming at all, but the influence of gaming is enormous, and it’s only getting bigger.
With Twitch becoming ever more popular over the last year or so, the range of categories, and the content creators that come with them, have exploded. More and more people are out of work and looking to make money working from home but for those who aren’t gamers, the traditionally “gamer-focused” streaming site of Twitch has become the place to go.
What’s more, the non-gaming live streams have become so popular that they’re even pushing out the age-old favorites and becoming the dominant medium on the site.
Wired reported in January that: “In December, Twitch viewers watched 81 million hours of ‘Just Chatting’, Twitch’s category for streamers who do exactly that, plus any number of other grab-bag activities. That was a solid 7 million hours more than the first game listed, League of Legends, and 23 million more than the second, Fortnite.”
Twitch is transforming into a general live-streaming site and with that comes the magnitudes of supporters who are slowly becoming used to the new way of things. The plus side of this means that, for both content creators and viewers, the variety on offer is huge and benefits both.
With gamers branching out into various mediums, the trends that dictate live-streaming will broaden. In particular, the general social element that live-streaming provides as a way to connect with fans and viewers.
Why it matters
This isn’t just important for consumers though, businesses can take advantage of this developing movement and look to take advantage of the changing format by engaging with creators and creating new marketing opportunities. To illustrate the point, Twitch users watched 660 billion minutes of content overall in 2019, that’s a lot of eyes to be able to get in front of.
This means that the expansion of gaming culture is directly related to the expansion of a variety of content in the live streaming space. Twitch streamers’ power to command different genres, topics, and conversation shows that gaming has come a long way from organizing LAN parties with your friends.
Twitch used to be a very limited area for brands looking to advertise. The channels available were very niche and they didn’t offer the opportunities that sites like YouTube did. Now? Twitch is a legitimate channel for influencer marketing and consumers to watch more diversified and engaging content.