HOW TO STANDOUT AND LAND A SPONSOR
Tips on How to Better Your Chances at Landing Sponsors!
If you’re a content creator, chances are you’re angling to land a sponsorship. There are tons of ways a sponsorship can benefit you, whether it’s raising your profile online or helping contribute towards that next PC or Console upgrade. Supplementing your income, or even paying all your bills by creating content, is the ultimate goal for a full-time streamer/YouTuber.
You might be asking then “how exactly do I go about getting these fabled sponsors?” Well, XP is going to tell you all about how.
If you’ve been creating high-quality content for a number of months or even years, chances are some brands will find you organically, especially if you’ve built yourself a following. The best way to grab those sponsorships though is being proactive, doing your research, finding those brands that are right for you and your content and convincing them that you’re the perfect choice to represent them.
How to find the right brands
It isn’t always easy to find brands that align with you, you need to make sure that their products or brand image fit well with your channel and audience.
You also need to consider brands that you actually like. If it’s a product that you actively use, such as a capture card, VPN, camera, or even video game, then reaching out to those companies is a great opportunity to show you’re enthusiastic about their products.
Don’t sleep on smaller brands. Most of the big names in sponsorships are likely inundated with content creators reaching out every single day, you’re far more likely to get a response from a lesser known company. Startups and small to medium-sized brands are a great place to start reaching out, if they see you’re a loyal supporter they may be interested in growing together.
Be active on yours and their social media. Hootsuite tells us that brands are more active on social media now than ever, and it’s much easier to show brands how good of an option you’d be if you have a great profile to showcase. Being active on their social media means you can check out who they interact with, which can lead to you discovering even more companies that you can reach out to.
Apply for sponsorships
With streaming becoming staggeringly popular over the last year due to the global pandemic, the opportunities that come with this rise in popularity have increased tenfold.
Some companies, such as Corsair, have begun offering “streamer programs” with different sponsorship levels. To be eligible, you’ll need to prove your worth, based on number of followers and other requirements, to determine what sponsorship level you’ll be able to apply for.
As an alternative, some companies act like agencies that try and “match” you with varying brands that they think will work best with your content. We Hype and PowerSpike are some of the easiest-to-use examples. Though they’re definitely more of a middle man than an agency, you’ll still be required to reach out to each brand specifically, using your own pitch.
This isn’t an option for everyone, but for those with no idea where to begin, it’s a great way to get yourself in front of more brands and learn how to properly sell yourself.
Selling yourself to brands
Now, here’s the difficult part. You’ve done all your research, you’ve made a list of brands you think are perfect for you and your audience, and it’s time to sell yourself.
You have to remember the most important thing when approaching a brand is remembering they’re a business. In order for a company to even consider sponsoring you, they’re going to want to see good reasons why doing so would benefit them and their business.
There are a few things that they will pay a lot of attention to, such as how you interact with your fans, how you act on and off-screen, the quality of the content itself, and if you’re a professional individual who’s reliable. Brands these days can’t afford to sponsor someone who’s going to let them down after a month or two.
It isn’t going to just come down to how many followers you have though, if brands see you have a large following but hardly any engagement on your profile, and a low view count, they aren’t going to think you’re worth sponsoring. Remember, they need to see you interacting with your viewers as this is how they’re going to get their side of the arrangement.
Make yourself more attractive to brands
A great way to show that you’re engaging with your viewers is by asking them questions, responding sharply, and making sure you aren’t ignoring viewers even if they might be asking the same things.
Welcome new viewers to your streams when they arrive, ask them how their day is going or what game they want you to play next. You need to show you’re interested in their opinions and their views, that way a brand can see what your audience is interested in and whether it would be worth it to sponsor you.
Being the most fun and playful version of yourself will do wonders for how brands see you. If you’re a reliable streamer whose streams are full of engaged viewers who trust your opinion, you’re going to be the perfect choice for brands that are looking to sponsor content creators.
While taking into account everything explained here, the main thing you’re going to need is resilience, thick skin, and persistence.
Gaining sponsors isn’t an easy task and it may take you weeks, months, or even years of trying before you land one. It won’t happen overnight and you’ll likely get lots of rejections but don’t let that get you down, keep at it, and one day you’ll land that big break and be able to cite XP as the reason you got there.